Thanks-Giving Season is Here

Are you ready for Thanks-Giving?  No, I’m not talking about — the family gathering to enjoy a bounty of food and watch football — Thanksgiving, but rather the Giving Thanks to your supporters for everything they have done for your…

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Your Board’s Role in Fundraising

A nonprofit research study funded by the Lilly Foundation a few years ago found that over 60% of respondents were “unhappy” with their Board’s role in fundraising, especially related to fundraising other than capital campaigns. So, what’s the problem? A…

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family tree

Remember your Heritage!

Sometimes it’s easy to forget that many of your most loyal donors remain faithful and stay committed to your cause, not because they have a passion for What you do, but because of Why you do it. Your “roots” matter….

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Direct Mail Fights Back

The USPS and Temple University performed a study on how consumers process physical ads (direct mail postcards) versus digital ads.  The results show that while digital ads were processed more quickly, the physical mail created a longer lasting impression by…

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